Advocacy is the desire and determination to champion a cause or issue and try to get others to support it. It recognizes the importance of amplifying the voices of the person/family and creating space for them to advocate on their own behalf.

Growth Levels

Recognizes when advocacy needs to happen

  • Identifies factors that may impact the person
  • Understands the barriers/opportunities for the person or group
  • Recognizes the significance of personal experiences, values, cultural diversity, and inclusion
  • Shows sensitivity to time, issue, place and role
  • Takes appropriate steps and opportunities to advocate
  • Communicates through facts, data and examples to convince
  • Recognizes that one is not speaking for a person but amplifying their thoughts, preferences and choices

Takes actions to advocate

  • Understands the decision-making process and identifies the key decision makers
  • Communicates facts in response to understanding different views
  • Uses a person directed approach to develop a plan of action, including potential outcomes with individual/family/team
  • Reflects/evaluates the effectiveness of advocacy and adjusts approach
  • Considers impact of actions or words, anticipating and preparing for response
  • Supports individuals and families to advocate for themselves and others
  • Effectively questions existing practices and offers opportunities for new ideas

Strategizes and adapts to audience

  • Adapts a communication strategy based on the audience and when applicable, uses trauma informed practices
  • Anticipates and prepares for others’ reactions
  • Uses person-centered thinking when addressing barriers and opportunities
  • Solicits and engages the support of like-minded individuals to help convince others
  • Uses group facilitation skills to lead or direct a group in advocacy efforts
  • Judges when to seek support and uses credible sources to support ideas
  • Supports and mentors the advocacy efforts of others
  • Effectively evaluates and guides others to achieve the desirable results

Uses complex influence strategies for collective advocacy

  • Builds partnerships and alliances to promote advocacy efforts within various internal and external systems and broader society
  • Is actively involved in transformation goals related to advocacy efforts
  • Builds a coalition with like-minded partners to help reach goals such as social inclusion
  • Utilizes the expertise of third parties to influence change both within and outside of the sector
  • Builds and continuously maintains a network of contacts and resources to support initiatives
  • Uses complex strategies such as assembling political coalitions